Which brands are best known for their style?
The hottest online boutique brands are trending on Pinterest, according to an analysis of more than 2,000 brand photos on the site.
In the first half of 2018, Pinterest used to account for just over 15% of all new content posted to the site, but it has now surpassed Facebook and Twitter.
The chart below shows how the trends compare.
The top 10 brands that dominate Pinterest are: Pinterest’s Pinterest board includes more than 8,000 images, and more than 60% of the images featured on the board are brand images.
In total, the Pinterest board is the third largest on the web, after Google and Tumblr.
Pinterest’s popularity has increased over the last few years, and the platform is now the number one destination for fashion-related content on the website.
Pinterest has also made strides to combat the growing popularity of branded content.
In 2018, it implemented a new filter that automatically filters the photos posted to its board, with images from brands like Apple, Amazon, and Gap also automatically removed from the board.
In addition, Pinterest has begun to filter out content posted by brands with poor reputations.
This month, Pinterest started removing videos that included profanity and sexual content from its board.