Australian boutique chain, ‘The Urban Boutique’, opens at The Brisbane Showpiece
Brisbane, Queensland – The Australian Boutique, the newest addition to the Brisbane Show and Design Centre (BSDC) at The National Gallery of Australia, has officially opened.
The boutique is based on a model that focuses on creating high quality fashion and home decor for all ages and genders, and features the latest trends and cutting-edge materials for each model.
The new boutique will be located at The Queensland Show and Crafts Centre (TSC) at Brisbane’s iconic Riverwalk.
“I can’t wait to see everyone here and I’m really looking forward to sharing my latest designs with you all,” said Sydney-based retail consultant, Lauren Mair, at The Australian.
“It’s a new model that I have to think about the next time I want to make something special for someone and I think it’s a really exciting model for the new generation of designers.”
The boutique’s flagship store will feature a mix of contemporary and traditional styles and also features a variety of unique and creative materials, including the iconic “Rugged” label.
The first floor will be dedicated to “modern, contemporary, and creative” designs, and will feature some of the most sought-after and high-end fabrics, including wool and cotton fabrics, leather and leather accessories, and a range of textile fabrics and accessories, such as hand-woven lace and silk fabrics.
The second floor will feature more traditional and traditional-inspired design elements, and is currently in the process of adding an area dedicated to accessories, as well as the third floor to include “toy, collectible and art objects”.
“I’m excited about what I can bring to the store, and I can’t believe the interest the new model brings to my store,” Ms Mair said.
“There’s been a lot of great feedback on the Instagram account, so it’s been really good.”
The BSC is currently the largest of its kind in Australia, and the new store is the third to be opened in the space.
The BSC has been open since July 2017, and its first three stores have been located in Sydney, Melbourne and Brisbane.
Ms Mair says she is excited to expand her retail network beyond Brisbane.
“As we expand, we are always looking for new ideas and exciting ideas,” she said.
“I have been a big fan of the Brisbane show for the last five years, so when I heard about the Brisbane venue, I was excited to be able to be part of this project.”
The Australian Boutiques website has a photo gallery showcasing the brand’s collection.
Follow the ABC’s curated show and showroom events on Instagram.
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