How to keep your baby safe at the swimmest boutique in Ireland
The world’s most popular swimmers and surfers have been swum to the world’s swimmiest boutique in the heart of Ireland’s capital.
Emma Lou’s boutique in The Rocks opened its doors on Saturday morning.
The surf shop has a swimming pool, a gym and a spa.
Emma’s staff are certified swimming instructors and have been involved in swimmings and surf competitions for over 20 years.
“We are a certified swim instructor, so we know how to handle our clients and they’re swimmers, too,” said Emma.
The swimmers at the boutique can choose to go for a swim, or they can opt to go to a pool for a workout.
Emma said the pool is well maintained, with the swimmers able to swim and do cardio, and then the pool gets cleaned.
The shop has been in the family since 1975, with family and friends visiting for the last 40 years.
The pool is also an area for the children to play.
“They can use the water in the pool and they can go swimming in the water,” said Anna.
“It’s a great place to go when you’re away from home and it’s a very safe area,” she added.
“There are very few swim lessons in Dublin.
We do our lessons from 6:00am to 7:00pm and the children come up to us and tell us they’re coming.”
The shop also offers a children’s swimming lesson, which costs €3 for 10 minutes.
“Kids are very curious, they’re very playful,” said Sarah, the store’s owner.
“Our lesson is for five and six year olds.
They are very inquisitive.
They like to know everything about swimming.
They can come here and go to the swimming pool and do a swim and get their swimming lessons.”
The swimmies also have the option of a free lesson for €5.
The spa, which also has a pool, is also available for rent for a fee of €10 a month.
“I love being here,” said Sam.
“People are so friendly.
It is a great opportunity for people to relax.
We are so lucky that we have this little corner of Dublin.”
Emma Lou is one of Ireland, along with The Rocks and O’Connell’s Beach, to be included in the Guinness Book of World Records for the most swimmable locations in Europe.
In 2014, Emma Lou opened its first branch in Cork.
The store has expanded to include a second location in Dublin and now has about 300 employees, which is a lot of people to be working in the area.
“Every day we are getting more customers and more people are coming here.
I am very happy.
It means a lot to us.
We have a lot more people here and that is really exciting,” said Maria, the assistant manager.
“For us, it is a real treat to be here,” added Sam.
The Swimmers and Surfers Association Ireland (SSAAI) said Emma Lou has been featured in an Irish Times best-seller list for its swimming lessons.
“The popularity of the shop has also been shown by an article in the Irish Times which highlighted the benefits of having a swimming lessons centre in Dublin, highlighting how this is a ‘world-class location’ with a pool of great quality,” said SSAAI President Paul Fitzgerald.
“While this is certainly an exciting time for Emma Lou, we are also confident that we will continue to attract many more swimmers to the area and this will be the start of a much longer and more sustainable relationship with its community.”
He added that the company is committed to ensuring the safety of its staff and customers.
“This is a family business and the swimmer and surf lessons are provided by qualified professional staff,” said Mr Fitzgerald.
He said Emma is also committed to supporting its local community through its swimming and surf classes and festivals.
“In addition to the Swimmers & Surfers’ Association Ireland, we also work with the Cork Council to help promote the area as a great beach for surfing and swimmers.
We also sponsor a childrens charity in the Cork region,” he added.